![]() Mark Jardine: Paul and I worked for Oakley, Inc. at the time and he asked if I was interested in helping him design a simple weight-tracking app. I thought it would be a great side project and we were curious to see how it would turn out. We looked at the weight-tracking/dieting apps on the App Store and weren’t pleased with them. It can refer to air quality, water quality, risk of getting respiratory disease or cancer. Tracking one’s weight isn’t the most enjoyable task and we wanted to see if we could change that with design. The health of a city has many different factors. We felt if we provided a great user experience, people might enjoy weighing in on a daily basis. We can even help you find 1-85 drug abuse treatment that is in your insurance network. The idea of weight tracking being enjoyable came from using Nintendo’s Wii Fit. #MAC PASTEBOT MOVIE#Īlso, inspiration came from the movie Wall That title’s simplicity inspired what we wanted to do with Weightbot. Some of my initial designs resembled Eve and we kept moving forward from there. After much of Weightbot’s design had been figured out, we started thinking of a company name. We loved the idea of each app having a unique personality. From a marketing and brand perspective, this gave us a lot to run with. So the name Tapbots was born and we’ve been able to create our own little world of apps, in the form of robots. Mark: With the unexpected success of Weightbot, we knew people would be expecting something as good or better with app two. Also, while Weightbot received a lot of praise, not everyone found a weight-tracker useful, so we wanted to make sure our second app would be useful to anyone. A unit converter was a great choice, and those unit converters already on the App Store were very utilitarian. Our goal was to make the most entertaining unit converter possible, with great design and a very satisfying user experience. Can you tell us more about the thinking behind this approach and what you’re trying to achieve? While some complain that Convertbot is somewhat counter-intuitive, we set our app apart from the crowd and most find it genuinely enjoyable.Ī strong interface is clearly important to you, and your apps are fun, playful and have personality. Mark: We’ve built a story around our company. I grew up loving movies, cartoons, anime, comic books, manga, games… you name it. Tapbots has been a dream for me in the sense that it’s provided a solid platform to build a story around. If copy & paste is a part of your workflow, Pastebot is an indispensible tool to improve your productivity. Paul and I are the perfect team for this company because Paul loves the same media and we’re able to share this vision. Download Pastebot App 2.3 for iPhone free online at AppPure. ![]() Performance Overview About & Pics Store Ranks Downloads & Revenue Engagement User Retention Review Analysis Demographics User Graph SDKs Search Analysis Beta X-Ray. Insights into Download, usage, revenue, rank & SDK data. O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.He’s the one who makes our story come to life with our apps.Īnd when I speak of a story, I’m speaking metaphorically and really mean our concept. iTunes Connect App Intelligence for Pastebot Command Copy & Paste. Get The Art of the App Store: The Business of Apple Development now with the O’Reilly learning platform. Having a tight, unified brand provides consumer comfort that if you enjoy the current selection. This is not uncommon for Apple-related or OS X–related web pages, and shows that it can be applied to app branding as well.įIGURE 9-7: The high-contrast and user-friendly web page for Tapbots demonstrates the professional type of app you would be buyingįigure 9-8 shows an array of the icons for current apps offered by Tapbots, each (except for “Pastebot”) recognizable for being branded around the Tapbots robot theme. Taking a look at the Tapbots web page as shown in Figure 9-7, you see an Apple-like simplicity and branding with grays and whites against vibrant color, placing the importance on the product. ![]() You might think that with all of the Twitter clients available, the niche could be overly saturated already, but Tapbots makes use of its existing brand and reputation to break into a popular niche. Specifically, let's look at its current latest app, “Tweetbot,” released April 2011. Let's take a look at some of the design strategies Tapbots has used to be successful in its niche with generally exceptional reviews. Tapbots is a company and brand that has developed a “suite” of practical and paid apps branded around one theme - cute robots that each performs a core feature exceptionally well, and usually with a highly polished, intuitive interface.
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